Founder of Playboy, Hugh Hefner has died aged 91.
Hefner was born on April 9, 1926 in Chicago, Illinois, and went on to become a millionaire after founding the influential men's magazine in 1953.His death was announced on Wednesday night by the official Playboy Twitter account.
'American Icon and Playboy Founder, Hugh M. Hefner passed away today. He was 91. #RIPHef'.
Via a statement sent to people, Hefner 'passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones.'
His son, Cooper Hefner, who is also the chief creative officer of Playboy Enterprises, said:
'My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom.
'He defined a lifestyle and ethos that lie at the heart of the Playboy brand, one of the most recognizable and enduring in history.
'He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston, and all of us at Playboy Enterprises.'
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